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[Dairy News]Chinese consumers: domestic products are reported 100% qualified, but we do not buy it

2015-8-22 11:34:06 Comments:0 Views:2051 category:Dairy Sector News

The latest data from Dairy Association of China are embarrassing--China’s milk production ranks the third place in the world, but dairy import takes up nearly a third of our country’s consumption of dairy products. The minister of the Ministry of Agriculture Han Changfu introduced on August 18 that the ministry has been implementing quality supervision plan for fresh and raw milk for seven years, and the spot check for banned additives like melamine has kept a 100% qualification rate. Scaled farm’s fresh and raw milk has a content of lactoprotein and milkfat higher than the national standard.

After the breakout of the melamine incident, although the quality of domestic-produced milk improved greatly due to the gradual improvement in trade supervision and standards, present dairy import still takes up nearly a third of the country’s total dairy consumption. Some consumers speak out aloud that “domestic-produced milk is not trust-worthy”. Domestic-produced milk has already made progress in its quality, then why some consumers are still worried and the past market share cannot be recovered? For this, some sectors shall do reflection.

“For seven years the melamine test for fresh and raw milk has a qualification rate of 100%”, which is a remarkable step forward, however the change in the quality of domestic-produced milk has not won the recognition of many consumers. One important reason is the melamine incident caused too much harm to consumers and it will take a long process full of twists and turns for the consumers to recover their confidence in domestic-produced milk. Nowadays, many families have only one child, who cannot afford the harm of “problematic milk” and thus prefer to spend more money on expensive foreign milk powders. Of course, other consumers buy foreign milk just out of xenocentric thoughts, which also led to toughness for domestic-produced milk to recover strength. Apart from all these, consumers had deeper reasons to rest worried about domestic-produced milk, such as series products of domestic-produced milk have not realized 100% qualification rate, which makes consumers worried.

“For seven years the melamine test for fresh and raw milk has a qualification rate of 100%” does not mean all the domestic-produced milk on the market is qualified. As consumers normally do not directly drink fresh and raw milk, “100% for seven years” can hardly satisfy consumers, while whether all kinds of domestic-produced milk products are 100% qualified is the real concern of consumers.

Even if all domestic-produced dairy products by regular manufacturers are qualified in quality, consumers would still fear the harm from counterfeited and low quality dairy products, for these products have not disappeared from us. More importantly, frequent breakouts of food safety incidents cause consumers to make negative association in mind. For instance, the poisonous bean sprout incident made them think: do other food have similar quality issues? So, in order to make consumers trust in domestic-produced milk, we must improve the food consumption environment and enhance the overall quality level of domestic-produced food. Although the so called “the severest in history” new food safety law is to be implemented, taking the complicated situation of food safety into consideration, the public cannot easily get optimistic for a while.

China’s import of milk powder increased from 140,000 tons in 2008 to 1.05 million tons in 2014, a six times growth in six years, which means consumers’ attitude towards domestic-produced milk powder have not been changed by the claim of relevant reports that “domestic-produced milk powder reached unprecedented level” or “domestic-produced milk powder has the world’s strictest standard” by related trade association. Thus, the responsible sectors shall prepare for a protracted war, as the road for recovering consumers’ acclaim for domestic-produced milk powder still has far to go.